When Max Goldblatt noticed a high-end pudding shop opening in L.A.’s uber-hip Silverlake neighborhood, he had a few questions. For one thing, a high-end pudding shop? Also, did that sign in the window really say: “Since 1894” ?
“In this neighborhood, you see signs on bars and restaurants that brag, ‘Since 2011,’” Goldblatt, a seven-year Silverlake resident, said. “It made me wonder, how is it possible that I’ve never heard of this hundred-year-old pudding company?”
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